在企业宣传册的印刷和设计中，会用到大量的图案，图案是一种视觉语言，用图像和色彩来直观地传达信息、思想和交流思想。它可以超越国界，消除语言障碍，进入各个领域与人交流。它是人类普遍的视觉符号。一般来说，模式的使用可以起到以下作用:

　　In the printing and design of enterprise brochures, a large number of patterns are used. The pattern is a visual language. Images and colors are used to convey information, ideas and exchange ideas intuitively. It can transcend national boundaries, eliminate language barriers and enter into various fields of communication with people. It is a common visual symbol of human beings. In general, the use of patterns can play the following roles:

　　1. 诱导效果:猎取读者的好奇心，使读者被图形所吸引，进而将目光引向文本。图形表示的技术是多种多样的。传统的绘画和摄影技术可以产生具有不同特征和风格的不同形状和图像。特别是近年来，计算机辅助设计的应用极大地扩展了图形的创造和表现。然而，不管用什么方法，平面设计都可以归结为两类:具体的和抽象的。

　　1. Inducement effect: to hunt the curiosity of readers, make readers attracted by graphics, and then turn their eyes to the text. The technology of graphic representation is various. Traditional painting and photography technology can produce different shapes and images with different characteristics and styles. Especially in recent years, the application of CAD has greatly expanded the creation and expression of graphics. However, no matter what method is used, graphic design can be classified into two categories: concrete and abstract.

　　2. 视觉效果:有效利用图形的视觉效果来吸引读者的注意力。这种瞬间产生的强烈的“视觉效果”只有图形才能达到。

　　2. Visual effect: effectively use the visual effect of graphics to attract readers' attention. The strong "visual effect" of this instant can only be achieved by graphics.

　　3.阅读效果:好的平面设计可以准确传达主题，让读者更容易理解和接受它所传达的信息。

　　3. Reading effect: a good graphic design can accurately convey the theme, making it easier for readers to understand and accept the information it conveys.

　　4. 形象图形是一种流行的、容易被接受的视觉语言形式。运用形象图形来传达某种思想或产品信息，不仅可以增强画面的表现力和说服力，提高画面的注意力价值，而且可以使信息更加有效。需要注意的是，具体图形的选择和应用，图像应与主题密切相关，需要经过处理和提炼并严格筛选，它应该是具体图形表现的升华，而不是简单的罗列图像、拼凑。

　　4. Image graphics is a popular and easily accepted form of visual language. Using image graphics to convey a certain idea or product information can not only enhance the expressiveness and persuasiveness of the picture, improve the attention value of the picture, but also make the information more effective. It should be noted that the selection and application of specific graphics, images should be closely related to the theme, need to be processed, refined and strictly screened, it should be the sublimation of specific graphics performance, rather than simply listing and patching images.

　　5、抽象图表简洁凝练的形式美和强烈的视觉效果，是人们审美意义的增强和时代精神的体现，与具体形象相比具有较强的现代感、象征性、典型性。抽象表现不能受任何表现技巧和对象的束缚，不能受时间和空间的限制，扩展表现空间的小册子。

　　5. The simple and concise form beauty and strong visual effect of abstract charts are the enhancement of people's aesthetic significance and the embodiment of the spirit of the times. Compared with specific images, they have a strong sense of modernity, symbolism and typicality. Abstract performance can not be bound by any performance skills and objects, can not be limited by time and space, expand the performance of space brochures.